Strivo launches its 3,000th product
Strivo continues to expand its portfolio of structured products. Earlier this year, Strivo announced product nr 3,000 which constitute noteworthy milestone for the company.
An active owner of great businesses
Latest from us
Nasdaq Spotlights Strivo's Launch of "Trackercertifikat Globala Småbolag"
We are thrilled to announce that Strivo, a pivotal entity within the Primrose Partners family, has been highlighted by Nasdaq for the launch of "Trackercertifikat Globala Småbolag".
Sensor Sverige Select wins again at the Morningstar Fund Awards
Today, the winners of the prestigious Morningstar Fund Awards 2023 were announced, and for the fourth time in six years, Sensor Sverige Select was selected the winner in the category Best SEK Allocation Fund.
Primrose Partners is a privately held investment company focusing on financial and insurance tech companies in the Nordic countries
Fast facts
EUR 4+ billion
In assets under influence (of which EUR 2 billion in own custody accounts)
140+
Registered financial advisors as tied agents (17 % annual growth since 2013)
>15 % CAGR
Historical revenue growth
55+
Full time employees (FTE)
About us
We are an “intelligent” long-term investor within the financial and insurance sectors, meaning that we invest all of our expertise and know-how into our portfolio companies with a dedicated and long-term view. Our investment scope is fast growing financial and insurance companies in the Nordic countries with profitable and cash generative financial profiles, dynamic management teams and digital and scalable platforms. And a great business idea of course. Together we create customer value, corporate value, and shareholder value combined. We are Primrose Partners.
Investments
Our investments are focused on fast growing financial and insurance companies serving complementary areas in the Nordic savings and insurance markets. We strongly believe in the success of companies with business models that are able to combine a strong physical distribution setup with superior digital and tech solutions (“digiphysics”). Through our current portfolio of investments we’ve managed to create a scalable and digitally native platform within savings, insurance and wealth management, supported by powerful proprietary software solutions that are 100 per cent owned and self-developed.