Idun Liv partners with Hjerta Invest to expand insurance offering

Idun Liv has entered into a new partnership with Hjerta Invest, expanding the range of insurance-based investment solutions available to advisers within the Hjerta Invest network and their clients.

Through the partnership, Idun Liv provides the insurance solution, while clients can continue to manage their investments through Hjerta Invest. The collaboration covers both savings and pension solutions and is fully digital.

A key feature of Idun Liv’s offering is its model without third-party commissions. Any fund commissions are rebated to the client, while advisers are instead compensated through a fee agreed directly with the client. This creates a clearer and more transparent fee structure.

The partnership broadens Hjerta Invest’s insurance offering and gives advisers access to an additional digital solution for savings and pensions.

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