Strivo sees a clear increase in demand for thematic and easily accessible exposures. Therefore, during 2026 they will accelerate and launch more new tracker certificates than before, focusing on speed, relevance, and a broader offering for investors.
In 2026 Strivo intensify efforts to roll out new tracker certificates, a product class that continues to grow quickly in popularity among both advisors and retail investors. With fast time-to-market and the ability to create narrow, well-defined thematic baskets, trackers are becoming an increasingly important tool in how modern portfolios are constructed.
By combining simplicity, clarity, and speed in the construction process, Strivo creates even better conditions for investors ahead of the coming year. New thematic initiatives, both static and dynamically managed baskets, are planned on an ongoing basis. 2026 will be the year when tracker certificates play an even more central role in Strivo's offering, giving investors access to a broader and more finely tuned range of opportunities.
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ETF trading on Strivo’s platform has reached record levels. The growing popularity of exchange-traded funds reflects investors’ demand for flexible and diversified solutions tailored to different markets, sectors, and themes.
Strivo has reached an important milestone — clients now hold tracker certificates with a total value of over SEK 500 million in accounts at Strivo.
Idun Liv, part of Primrose Partners, launches the first tool for automated ongoing portfolio management in unit-linked insurance – streamlining fund switches, rebalancing and reporting for intermediaries.