SVP was the pioneer within the tied agent business in Sweden back in 2007. In 2012 the company re-invented their business model into a unique setup of financial advisory & management services together with local financial advisors (IFAs) in Sweden. Providing advisors access to a broad range of products combined with a digital compliance and CRM tools has created a future proof business and a value proposition that keeps attracting new advisors and their clients. Offering local advice to clients across Sweden based on an open architecture one-stop IFA platform and through a digital delivery model, SVP is well positioned for substantial growth opportunities in the coming years.